Albany, NY -- (SBWIRE) -- 10/28/2014 -- The relatively stable and growing economy of the past couple of years has given consumers the confidence to resume taking vacations and overnight trips. However, competitors to traditional lodgings, like airbnb.com, have emerged that can both threaten the existing players and grow the overall market.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Direct marketing creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Figure 1: Total US retail sales and fan chart forecast of hotels, at current prices, 2009-19
Market drivers
Competitive context
Marketing strategies
The consumer
Hotels/motels are the most popular type of paid accommodation
Figure 2: Paid overnight stays in the past 12 months, July 2014
Hotel users average 5.6 separate visits per year
Figure 3: Number of occasions for overnight stays at hotels/motels, July 2014
Hotel stays are integral to leisure/holiday-related travel
Figure 4: Reasons for overnight hotel/motel stay, July 2014
Most adults choose midscale and upscale hotel chains
Figure 5: Hotel types used for non-business reasons in the past 12 months, July 2014
Brand
Good customer service is the number-one factor impacting hotel selection
Figure 6: Important factors impacting hotel selection - brand, July 2014
One in three adults avoid certain hotel brands
Figure 7: Attitudes toward hotels – loyalty/brand awareness, by all and past 12 month hotel users, July 2014
Technology & mobile
Figure 8: Important factors impacting hotel selection - technology, July 2014
Many adults usually do research online before staying at an unfamiliar property
Figure 9: Attitudes toward hotels – research and on-the-go mobile, by all and past 12 months hotel users, July 2014
Free breakfast factors into hotel selection
Figure 10: Important factors impacting hotel selection - amenities, July 2014
What we think

Issues and Insights

Will home sharing affect revenues?
The issues
The implications
How important are Hispanics to future growth in the market?
The issues
The implications
Are hotels missing an opportunity with frequent hotel guests?
The issues
The implications

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