Boston, MA -- (SBWIRE) -- 10/31/2014 -- Irons are a significant and must-have item for every household in Thailand. Irons continuously increased in 2013. Steam irons became more popular amongst retail consumers. These irons utilise steam, which can be precisely measured for different applications and fabric types. Steam opens the weave of the fabric, so deep-set creases can be more easily ironed out. The impact of its steaming power depends on how well an iron can generate and manage heat. Normally, the higher the wattage, the greater the heat generated.

Competitive Landscape

Philips Electronics with the Philips brand led irons in 2013 with a 49% volume share. Philips carried out research on consumer behaviour to have in-depth product knowledge to create irons to respond to needs in the Thai market. With this clear product knowledge, Philips became the leader in steam irons over the last 10 years. Philips did not stop at that, but continued to invest in technology which provides solutions in terms of time- and energy-efficiency, along with safety. Information and knowledge are significant to each development and innovation.

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Industry Prospects

Irons is expected to continue to see volume growth, as steam irons will slowly replace traditional dry irons. Volume sales of irons are expected to increase by a CAGR of 4% over the forecast period. Steam irons will respond more to consumer demand and modern lifestyles, with higher-quality products. Price increase is not expected to be high due to the strong competition in the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Thailand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Irons in Thailand?
- What are the major brands in Thailand?
- What is the most common cooking appliances in Thailand?
- Has there been a shift to higher unit price built-in products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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