Boston, MA -- (SBWIRE) -- 11/03/2014 -- This report brings together consumer insight and market data to provide a comprehensive brief of the Swedish Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings
The Confectionery market in Sweden is driven by the Chocolate category.
Quality Seeking is the most influential trend driving the consumption of Confectionery products in Sweden.
Hypermarkets & Supermarkets are the most preferred destination for the purchase of Confectionery products in Sweden, followed by Food & Drinks Specialists.
The overall Confectionery market in Sweden is highly fragmented, with the presence of a large number of domestic and international players in all categories.
Bags/Sachets made of Flexible packaging are the most commonly used packaging material for Confectionery products in Sweden.

Per-capita Confectionery consumption in Sweden is higher than other Nordic countries, driven by Chocolate, which is the largest market category, while Sugar Confectionery is forecast to be the fastest growing category during 2013-2018. Quality Seeking and Indulgence are the key trends that are driving the demand for the same in the country; additionally, the demand for fair-trade and healthier Confectionery products is expected to rise.

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Companies Mentioned in this Report: Mondel?z International, Inc., Mars, Incorporated, Cloetta AB, ICA, Coop, Axfood, Bregendahls Grupen, Storck, Kraft, Ferrero Rocher, Kexchokolad

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