Boston, MA -- (SBWIRE) -- 11/12/2014 -- Fragrances continued to record strong growth of 5% in retail current value terms in 2013, due to rising demand especially from urban and young consumers. Fragrances benefited from higher disposable incomes which strengthened purchasing power within Malaysia. Consumers were increasingly more willing to invest or spend on fragrances to improve their personal appearance. Young consumers tended to choose lighter, more fruity and floral scents, while older consumers preferred heavier and woodier fragrances.

Competitive Landscape

Avon Cosmetics was by far the leading company in fragrances with 24% retail value share. The company maintained its leading position through a broad range of mass men?s fragrances and mass women?s fragrances offered under affordable price range. However, a rising number of new launches from other players in mass women?s fragrances resulted in a drop in total value share possessed by Avon Cosmetics of five percentage points from 2012. Other mass brands like Enchanteur and Silkygirl are becoming strong competitors of Avon within mass women?s fragrances upon the launch of more new variants.

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Industry Prospects

Fragrances will grow robustly over the forecast period with a 4% value CAGR at constant 2013 prices. Such a strong positive outlook is mainly due to various factors such as improving economic conditions with rising disposable incomes among Malaysians that help to boost the demand for fragrances. More importantly, consumers are also indicating growing needs of beauty and grooming trends as a result of rising levels of awareness on personal appearance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Malaysia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Malaysia?
- What are the major brands in Malaysia?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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