Boston, MA -- (SBWIRE) -- 02/03/2015 -- No important changes took place on the grocery retailers category in 2014. Growth of modern grocery retailers continues to be supported by expansion to lower-income districts in Lima, as well as second-tier cities in provinces, where there is an untapped demand. Due to a slower performance of the economy during the first semester of 2014, middle-income consumers became more careful when evaluating where to make their purchases in order to obtain the most attractive prices, usually combining purchases within traditional and modern grocers to fulfil this goal. In response, modern grocery retailers strengthened their efforts to offer promotions and discounts, especially linked with their store credit cards.

Competitive Landscape

Modern grocery retailers are led by Supermercados Peruanos SA, Cencosud Retail Per? SA and Falabella Per? SAA, with a combined value share of 85% in 2014. The success of these companies is based on their aggressive expansion through Lima and the wealthiest cities in the provinces, carrying different formats (supermarkets and hypermarkets), offering good customer service and frequently updating the promotions offered to customers who make purchases using the store credit card.

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Industry Prospects

Changes perceived in 2014 are expected to last through the short, medium and long term. Traditional grocery retailers will continue to account for the largest proportion of sales due to culture and convenience factors as well as their high geographical coverage. Despite this, modern grocery retailers, represented by supermarkets and hypermarkets will see the most dynamic performance, thanks to the opening of new outlets in areas with untapped demand, as well as consumers looking for the convenience of shopping with a wider range of products to choose from. As a result, grocery retailers, will achieve a 4% constant value CAGR to reach PET59.1 billion in 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Peru market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How is grocery retailing performing in Peru?
- Are consumers switching towards more convenient grocery channels?
- Are independent and family run grocery stores coming under pressure in Peru?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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