Phoenix, AZ -- (SBWIRE) -- 05/06/2015 -- The Soul of Enterprise: Business in the Knowledge Economy will interview the author of the Predictably Irrational: The Upside of Irrationality and The Honest Truth About Dishonesty.
Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? Why do we overvalue things that we've worked to put together? What are the forces that influence our behavior?
Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering these questions and others in order to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes-unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.
"I am thrilled to be interviewing Dan about his work. Over the past several years he has been one of the top influencers of my thinking," said Ron Baker, co-host of The Soul of Enterprise (TSOE).
"Dan's work has changed my thinking about many aspects of business, but the most influential area is the arena of offering choices in pricing," said Ed Kless, Baker's co-host on TSOE.
About Dan Ariely
In addition to appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine at Duke University, Dan is also a founding member of the Center for Advanced Hindsight.
About The Soul of Enterprise: Business in the Knowledge Economy
The Soul of Enterprise is broadcast live on Fridays at 1pm PT on the VoiceAmerica Business Channel. It champions the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity. It is manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless. For more information about TSOE, please visit http://www.VeraSage.com/TSOE.
About VoiceAmerica/World Talk Radio LLC
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