Albany, NY -- (SBWIRE) -- 05/21/2015 -- Media gateways are the devices that act as mediators between conventional networking devices running the public switched telephone network (PSTN) protocols and the advanced networking devices running the Internet Protocol (IP).

Ways and routes of communication between enterprises are rapidly evolving as enterprises are becoming increasingly global. As communications evolve, a wide variety of multimedia data has started making rounds of enterprise networks. To effectively handle these varying data-types, it has become necessary for all the elements connected in enterprise networks to be more flexible than in conventional networks. Media gateways play an important role in the much-needed evolution of conventional networks into one that is capable of effectively handling the varying types of data inevitable in today's enterprises.

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By acting as a bridge between existing and new network types and transmission technologies, media gateways add various types of advanced services to end-user connections. While small and medium sized enterprises have small IP private branch exchange (PBX) systems for network enhancement, and enabling present day networks in being able to converge, large enterprises typically need enterprise media gateways for networking between media servers, communications managers, and large media managers.

In simple terms, enterprise media are used for signaling conversions, and translating audio, video, and other data formats for ensuring standardized interfaces and open communication capabilities. The nascent global market for enterprise media gateways was valued at US$1.89 billion in 2013, and is projected to grow at a CAGR of 3.1% between 2014 and 2020 (A report on global enterprise media gateway market by Transparency Market Research).

Why are media gateways necessary for enterprises?

Today's enterprises are changing. They are becoming increasingly global, entering new markets, opening branches closer to their customers, and introducing remote work options for their employees. To make this customer-centric approach work, enterprises are faced with a pressing need to extend their network capabilities to seamlessly combine all the different kinds of data, such as text, audio, and video, which will inadvertently flow in such global networks. Adapting to a converged enterprise infrastructure through the use of technologically advanced networking solutions is the key to effective global enterprise connectivity.

Converged infrastructure equals a competitive advantage these days. Not only that, a converged networking infrastructure helps in overcoming bottom-line issues of businesses such as reducing costs, need to drive revenues, and redeploying resources.

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As small-sized enterprises (with 1-100 employees) and medium-sized enterprises (with 100-500 employees) continue to grow, they need to have a centrally managed communications system through the use of solutions such as media gateways. Deploying enterprise media gateway solutions in enterprise networks allows end users in gaining benefits such as excellent interoperability, high reliability, centralized management of calls, and a centralized management of third party hardware and software.

Key Applications:
The global demand for increased mobility has led to a trend of integrating portable mobile devices such as tablet and smartphones in the enterprise infrastructure. As a result, the demand for sophisticated IP-based communication models has increased, leading to the rising adoption of enterprise media gateway solutions across several industries.

Enterprise media gateways are commonly deployed in all the industries that have global coverage and require handling of a variety of data types in their networks. Industries such as telecom, healthcare, IT, insurance and banking, media and entertainment, government bodies, hospitality, and defense are all prime end users of enterprise media gateways. In the telecom, banking, financial services and institutions (BFSI), and IT sectors, the use of enterprise media gateways has especially seen a surging rise over the past few years.

The key businesses providing enterprise media gateway solutions in the global market include Avaya Inc., AudioCodes Ltd., GENBAND, Cisco Systems Inc., Grandstream Networks, Huawei Technologies Co. Ltd., ZTE Corporation Alcatel-Lucent SA, Inc., Siemens AG, and ADTRAN, Inc.

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