London, UK -- (SBWIRE) -- 07/23/2015 -- Convenience plays an important role while buying particular product in beverage segment and packaging is an instrumental factor to make the product handy. Beverage Packaging is used to protect and maintain the product constituents but also to attract consumer towards the product.In addition, packaging is essential to boost shelf life of the beverages.Technological advancement and product innovations are the major drivers responsible for the robust growth of the beverage packaging market. Consumption pattern of various beverages such as milk, carbonated drinks, juices determines the demand of the beverage packaging market. Increasing environmental issues promotes the development of new packaging designs which are environment friendly as they use -sustainable raw materials and can be easily recycled. Due to the changing trends and consumer needs, packaging industryhas madetremendous improvement in design, packaging configuration and production technologies. Major focus of beverage marketers are plastic bottles and pouches. Plastic bottles are preferred by the consumers because of portability and visible appeal.

Beverage packaging market is flourishing worldwide due to various factors.Market such as Asia, Russia, and Slovakiahas maximum scope for growth. Asia is expected to grow with highest CAGR over the forecast period.Major Key driver for beverage packaging market is urbanization especially in developing economies such as India and China.This results in increase in demand of convenience products due to the time constraint andultimately rise in demand of packaged goods. Growth restraints associated with beverage packaging market are environment issues such as recyclability and sustainability. This is an important issue to be considered by manufacturers because of the increasing interest of consumers in environment friendly, hygienic packaging and rising concern regarding the health.

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Beverage Packaging Market is segmented on the basis of type as Alcoholic, Non Alcoholic and dairy. On the basis of packaging type market is segmented into Can, Bottle, Carton, bulk, draught and others. On the basis of material as Glass, PET, HDPE, Plastic, Metal and Paper Board. Beverage packaging market is the most dynamic market because of continuous shift in the material and type of packaging used in different regions. Beverage packaging market is categorized on the basis of geography as Asia Pacific, Western Europe, Eastern Europe, Middle-East & Africa (MEA), North America, Latin America and Rest of the world. Beverage packaging market is expected to observe rapid growth in forthcoming years due to the vast market prospect and changing consumer preferences.Growth in modern retail formats has induced off-the-shelf buying habit in consumers particularly in emerging economies. Attractive packaging plays an important role in buying decision in modern retail formats. With emergence of on-the-go eating habits in developing countries, beverages with convenient packaging is in high demand.

Heinz launched Ketchup in Plant Bottle packaging using the technology of Coca Cola Company and also baby food pouches. Schneider presented packaging solutions to the customers such as robotic case packaging, palletizing, cartooning and customized packaging solutions. Beverage packaging industry witnessed innovation in size to meet the customer requirements. In China Coca Cola launched 300 ml bottle to reach huge customer base and the need of small container size. In France 500ml can was launched by Nestea. In 2012, U.S. based beverage Company Snapple launched Snapple diet named Lemonade Ice tea in 32 and 64 ounce sizes. Thermo-chromic ink is another key development observed by the beverage industry.Thermo-chromic ink is used on beverage packs such as multipacks, cans, and glass bottlesto analyse the coldness of beverages such as beer, yogurt etc.

Beverage producers, raw material suppliers, beverage product producers are the major stakeholders ofthe beverage packaging market. Key players with considerable market share in the beverage packaging industry are Ball Corporation (U.S), Crown Holdings Inc. (U.S), Rexam Plc.(U.K)and Tetra Laval(Switzerland). Key players contributes to only one fourth of the total beverage packaging market that means industry has a fragmented structure and presence of large number of companies in this market.

The research report presents a comprehensive assessment of market and contains thoughtful insights, facts, historical data, and statistically supported and industry validated market data and projections with suitable set of assumptions and methodology. Research report provides analysis and information by categories such as market segments, geographies, types, technology and applications.

Report covers exhaustive analysis on:
Market Segments
Market Dynamics
Market Size
Supply & Demand
Current Trends/Issues/Challenges
Competition & Companies involved
Technology
Value Chain

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Regional analysis includes:
North America
Latin America
Asia Pacific
Japan
Western Europe
Eastern Europe
Middle East & Africa