Lewes, DE -- (SBWIRE) -- 09/01/2015 -- Report forecast the private label food and beverages market in the US to grow at a CAGR of 4.65% over the period 2014-2019.

Private label products, also frequently referred to as name brands, store brands, own label brands, retailer brands, or generics, are those products that are owned by retailers themselves rather than manufacturers. Private label products are found in almost all food and beverage categories, mostly in the fresh produce segment. Retailers are creating private label brands that align with recognized customer trends, such as premium and indulgence, everyday value, health and wellness, and organic and ethical. Manufacturers of private label products are divided into four categories:

- Large national brand manufacturers
- Small manufacturers
- Retailers and wholesalers
- Regional brand manufacturers

The report covers the present scenario and the growth prospects of the private label food and beverages market in the US for the period 2015-2019. The market can be segmented into two based on the following: types of product and end-users.

Private Label Food and Beverages Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

According to the report, for national brands, brand loyalty is harder to retain because of the wide availability of their products across different channels and stores. Private-label products, on the other hand, are designed for exclusivity, making the probability of brand loyalty higher. Private-label products are gaining more popularity among consumers as they offer comparable quality and selection. While national brand manufacturers offer their products on the basis of national demographic observations, private-label brands are more directed toward customer satisfaction and value.

Key players in the Private Label Foods & Beverages in the US: Costco Wholesale, Kroger, Safeway, Trader Joe's and Wegmans

Other Prominent Vendors in the market are: A&P, Ahold USA, ALDI, CVS Pharmacy, Delhaize Group, Dollar General, Family Dollar, Giant Eagle, H-E-B, Hy-Vee, Loblaw Companies, Meijer, Metro, Publix, Rite Aid Pharmacy, Shoppers Drug Mart, Sobeys, SuperValu, Target, Wakefern, Walgreens, Walmart, Whole Foods and Winn Dixie

Market driver
- Low investment and high profits
- For a full, detailed list, view our report

Market challenge
- Safety concern of products
- For a full, detailed list, view our report

Market trend
- Increased usage of digital media
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 64 pages "Private Label Food and Beverages Market in the US 2015-2019" report covers Executive Summary, Scope of the Report, Market Research Methodology, Introduction, Country overview: The US, Market landscape, Market segmentation by types of channels, Market segmentation by products, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Key vendor analysis.

For further information on this report, please visit-
http://www.marketresearchreports.com/technavio/private-label-food-and-beverages-market-us-2015-2019

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