Colne, Lancashire -- (SBWIRE) -- 12/24/2015 -- The digital age is progressing at an exponential rate of knots. With the landscape constantly changing, it can be hard for marketers to keep up with the trendsfor both in-house and client campaigns. The wealth of opportunities present for businesses are vast if the right mix of digital marketing strategy is employed. Here is a roundup of the most important trends of 2015.
Responsive design
Simply put, responsive website designs scale to size according to the device they are viewed on. For instance, the design, display and navigation of a website on a mobile phone would be different to that on a desktop. Responsive designs take into consideration how the menu works and a clever design will be the most simple to use, no matter the device.
With the sharp increase in the use of mobile devices such as smartphones and tablets, the need for businesses to create responsive sites for their customers has never been greater. In 2014, mobile traffic overtook desktop traffic for the first time. 50% of searches are conducted via mobile and as such, most websites are now created with responsive design as standard.
Video production
A picture speaks a thousand words, but a video speaks a thousand more. Video production has skyrocketed in the last year, giving businesses a more personal and bespoke way to drive brand awareness, engage more intimately with their audience and effectively sell their products and services. If the video has been correctly optimised and tagged, companies can additionally benefit from video SERPs in search results, whereby customers can view comprehensive information about the product within the video, without visiting the website.
Content
The term 'content is king' has been circulated for some time now and with good reason. Content absolutely MUST be relevant and capture the attention of the reader. People do not have the time or inclination to read lots of boring content, no matter how informative. Keep it short, sweet, snappy and you will successfully engage with the audience.
Personalised messaging
Another key trend in 2015 is personalised website content. By integrating customer data with the company website, it is possible for new users to be presented with an initial tailored welcome message. Alternatively, repeat visitors may be shown personalised, targeted messages based upon their purchase history, offering a more intimate experience.
Social Media
Whilst the use of social media has gone through the roof in 2015, lots of companies are still sitting on the fence when it comes to agreeing and implementing best use. It can be daunting and many are wary of using social channels, chiefly due to the potential for negative comments from users and the damage this could cause to reputation. However, the benefits far outweigh the potential negativity, if moderated correctly. Social media platforms such as LinkedIn, Facebook, Twitter, Google+ provide businesses with a great opportunity for brand exposure, advertising and most importantly, engagement with clients and prospective clients. Many people turn to social media for speed and ease of access to information. It is cost effective, fast in reaching the target audience and it is a powerful medium for driving sales. It is fair to say that it is an essential part of strategy. Performance should be monitored as with any other marketing medium. This can be done by measuring the Click Through Rate (CTR), observing Google Analytics stats and also quantifying the number of shares, likes and comments on the various platforms. It should be relatively simple to monitor the statistics and use the results to further inform your social activities.
About DML Internet Marketing Lancashire
DML Internet Marketing Lancashire provide a whole host of digital marketing services such as website design, SEO, PPC, social media advertising and email marketing.
For further information please visit http://www.internetmarketinglancashire.co.uk/
DML Internet Marketing Lancashire
Company name: DML Internet Marketing Lancashire.
Tel: 01282 452105
Website: www.internetmarketinglancashire.co.uk
Contact person: Russell Owen
Email: russell@internetmarketinglancashire.co.uk
Address: 25 Milton Road
Colne
Lancashire
BB8 9RN