Lewes, DE -- (SBWIRE) -- 03/14/2016 -- Report forecast the personal care products for maternity market in Europe to grow at a CAGR of 1.27% during the period 2016 - 2020.

Personal care products for the maternity market are a sub-segment of the overall personal care market based on product use by a specific target audience. It includes six product categories: skin care, hair care, oral hygiene, bath, sun care, and depilatory products.

The report covers the present scenario and the growth prospects of the personal care products for the maternity market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail and salon sales of maternity personal care products.

The market is divided into the following segments based on product type:
- Skin care
- Hair care
- Oral hygiene products
- Bath products
- Sun care
- Depilatory products

Maternity Personal Care Market in the Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

According to the report, the increasing number of women in the workforce has also led to higher spending power. Households are, therefore, able to spend more on the well-being of pregnant women and their babies. As a result, premium products and the relatively expensive organic products are also in considerable demand in the market.

Further, the report states that the birth rate in the EU is much lower than the global average and has been declining since the last decade. This decline was the result of many factors, including a higher number of women going for higher education and entering the workforce, urbanization and smaller households, and the wider availability of contraception methods. This factor has a significant impact on vendors in the market, on account of the expected decline in the potential consumer base.

Key players in the Maternity Personal Care Market in the Europe: Henkel, Johnson & Johnson, L'Oréal, Procter & Gamble, and Unilever.

Market driver
- Product awareness and increased spending power
- For a full, detailed list, view our report

Market challenge
- Decline in birth rate
- For a full, detailed list, view our report

Market trend
- Demand for natural personal care products
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 73 pages "Personal Care Products for Maternity Market in Europe 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by product, Geographical segmentation, Key leading countries, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape.

For more information Visit at: http://www.marketresearchreports.com/technavio/personal-care-products-maternity-market-europe-2016-2020

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