Albany, NY -- (SBWIRE) -- 03/31/2016 -- Location-based services (LBS) uses the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS is a vital and dynamic area in the technology market, offering a cost-effective engagement of mobile customers. LBS uses GIS technology and the Internet to track the users location and provide search results. Mobile LBS uses the location of users within a wireless network using location-enabled mobile devices. The global mobile lbs market to grow at a CAGR of 35.74% over the period 2014-2019.

Location-enabled mobile devices include smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location induced searches. It also generates information regarding ongoing local events, shopping and location-based entertainment options.

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The report includes the present scenario and the growth prospects of the global mobile LBS market for the period 2015-2019. The market can be segmented on the basis of geography and application.

Technavio's report, Global Mobile LBS Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.

Key Regions
- Americas
- APAC
- EMEA

Key Vendors
- Foursquare
- Facebook
- Google
- Groupon
- HERE
- Telecommunication System
- TomTom

Key Market Driver
- Increased Adoption of GPS-enabled Devices
- For a full, detailed list, view our report

Key Market Challenge
- Privacy Concerns
- For a full, detailed list, view our report

Key Market Trend
- Increased Optimization of LBS Applications
- For a full, detailed list, view our report

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Key questions answered in this report:-

- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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