Presence of MVNOs in the Latin American region has been very limited thus far, particularly when compared to more mature regions such as Western Europe and North America, where MVNOs have attracted a considerable number of subscribers.
Albany, NY -- (SBWIRE) -- 09/15/2017 -- The penetration of mobile virtual network operator (MVNO) is growing in Latin America, albeit from a small base. Presence of MVNOs in Latin America remains significantly lower than mature economies of Western Europe and North America, but higher than Africa & the Middle East, and Central and Eastern Europe. These insights are according to a new report, titled, "MVNOs in Latin America: M2M Growth and Enhanced Customer Care for Niche Segments to Drive MVNO Share" that has been added to the database of Market Research Hub (MRH).
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According to the report, the penetration of MVNOs in Latin America has remained limited, but there has been a resurgence in the last couple of years. The regulators and policy makers in the region are looking to boost the penetration of MVNOs.
The report begins by offering a standard definition of MVNOs and the key business models in this domain. Additional details about the regulatory climate and value proposition are also offered to readers. The next section of the report gives readers accurate and transparent information about market size and growth prospects. An analysis showcasing the various types of MVNO business models in Latin America is offered to readers.
According to the report, in spite of a host of challenges, MVNOs are focusing on increasing their penetration by capitalizing on the favorable market conditions. The report outlines the key market drivers, along with offering comprehensive information on the inhibitors that are influencing Latin America MVNO market.
Although presence of MVNOs has remained quite limited in Latin America, with only 1.3% MVNO market share of total mobile subscriptions, few players have been able to succeed in this diverse market. A thorough and insightful case study of these players has been offered to readers to help them understand which strategies can work in this market. In addition to brand positioning and key strategies, the product portfolio is reviewed and discussed in this section.
The concluding section of the report offers recommendations and key findings that will be beneficial for stakeholders in this sector. MNOs, regulators, and MVNOs can benefit from the key findings and recommendations offered in this section.
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Scope of the Report
According to the report, the key factors driving the growth of MVNOs in Latin America include increase in the number of MVNO providers and attractive promotional offers. The MVNO subscription is expected to increase at 18% CAGR and surpass US$ 21 million in revenues by 2022. Colombia remains the largest market for MVNOs currently; however, by the end of forecast period, Mexico will emerge as the largest market for MVNOs in Latin America. The market in Mexico is expected to be driven by favorable policies and introduction of Red Compartida – the world's first fully wholesale mobile network.
Overall, the report is a valuable repository of information on the key factors shaping the future direction of MVNOs. In addition to offering five year forecast and analysis, the report offers detailed coverage on the key challenges encountered by existing players in this fledgling landscape.
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