Phoenix, AZ -- (SBWIRE) -- 09/18/2017 -- Leadership Beyond Borders on the VoiceAmerica Business Channel will be airing a special episode on the impact Europe's new GDPR Law has on all businesses, including those in the USA. The episode will air on Tuesday, September 19, 2017 at 3 pm Pacific Time and be available on demand afterwards.

The EU General Data Protection Regulation (GDPR) is a new law that will have an effect on almost all businesses dealing with European data. Many companies think they are immune from its impact, but if you do business with customers in the EU, it's time to think again. You will be forced to look at your company's processes and possibly make big changes.

For European companies, the new law is a must, and for American companies the GDPR is a wake-up call. Beginning next May, advertisers won't be able to market to individuals without obtaining specific consent to use their data. It doesn't matter if your servers are in South America, Asia or the U.S. — if you have EU citizen data stored, you must abide by the General Data Protection Regulation (GDPR) or face big fines.

But many companies are not aware of the GDPR law, and many do not understand it. Leadership Beyond Borders on the VoiceAmerica Business Channel is dedicating an entire episode to this very critical subject. We will explain to you what the law is about and what you need to do to ensure you comply with the new restrictions and not be fined.

Stephanie Verlihac Marzin, data protection expert and Claudius Determann, European digital rights expert will explain to listeners what this law is about and what they need to do to prepare.

Host Kimberli Lewis, General Manager of SIINDA, The Search and Information Industry Association of Europe, will lead the discussion. Kimberli Lewis says, "Every business leader should listen to this broadcast if you have ever, knowingly or unknowingly, obtained data from the European Union, it really could save your company and your career"

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