Lewes, DE -- (SBWIRE) -- 10/02/2017 -- Report forecast the global potato chips market to grow at a CAGR of 4.58% during the period 2017-2021.

The process of making potato chips involves potato slices being cut into thin slices that are deep-fried, baked, kettle-cooked, or popped until crunchy. Consumers across the globe tend to purchase potato chips more than any other snacks, as they are ready-to-eat and stomach-filling. And increasing snacking by consumers has also helped the market growth over the years. Hence, the potato chip category is more relevant than ever, in terms of snacks.

The report covers the present scenario and the growth prospects of the global potato chips market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

According to the report, one of the major drivers for this market is Changing taste preferences. New flavors of potato chips are also introduced by manufacturers so as to expand the consumer base. The major flavors in which potato chips are offered around the world are roasted/toasted, barbeque, spice, and beef. The flavor is an important component of potato chips as major industry players try to differentiate on the basis of flavor. Barbeque is the predominant flavor in North America and European regions. The demand for this flavor is slowly picking up in Asia Pacific and is expected to grow moderately over the forecast period.

Further, the report states that one of the major factors hindering the growth of this market is Price fluctuations of potato. In recent years, the widening gap between demand and supply, has increased the raw material costs substantially. Any increase in the price of raw materials, such as corn; potatoes; and nuts, not only increases the manufacturing cost but also leads to reduced profit margins for vendors. This factor, and the thirst to remain competitive on the market, influence manufacturers to experiment with poor-quality substitutes. In addition, suppliers of raw materials have the power to adjust the price of their products at different competitive prices.

Global Potato Chips Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global potato chips market: Calbee, Intersnack Group, Kellogg, and PepsiCo.

Other Prominent Vendors in the market are: Arca Continental, Burts Potato Chips, Haldiram Foods International, Hain Celestial Group, Herr Foods, ITC, Old Dutch Foods, and The Lorenz Bahlsen Snack-World.

Market driver
- Changing taste preferences
- For a full, detailed list, view our report

Market challenge
- Price fluctuations of potato
- For a full, detailed list, view our report

Market trend
- Innovative product offerings
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?

Spanning over 71 pages "Global Potato Chips Market 2017 - 2021" report covers Executive summary, Introduction, Scope of the report, Research Methodology, Market landscape, Market segmentation by distribution channel, Geographical segmentation, Key leading countries, Decision framework, Drivers and challenges, Market trends, Competitive analysis, Appendix.

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