Chicago, IL -- (SBWIRE) --05/17/2011 -- Packing a recyclable lunch for kids is no easy tasks but Stephanie Stiller, a mom of three and former teacher has developed BrightBin the New Generation Lunch Box™, a new eco-friendly waste-free lunch box that is non-toxic and 100 percent free of BPA, phthalates, lead and PVC. The newly released lunch box is the ultimate solution for consumers’ growing appetite for going green, eating healthy and saving cash.

“Most moms and dads do not enjoy the daunting task of preparing a lunch, stuffing sandwiches into a plastic bag and into a lunch box, which is why the New Generation Lunch Box offers an easy-to-use alternative to packing a traditional lunch,” said Stephanie Stiller, product developer and founder of BrightBin. “The BrightBin New Generation Lunch Box provides children and adults with a zero-waste, portable, and functional environmentally responsible alternative to plastic bags and multiple food storage containers.”

Research indicates that the average home-packed lunch uses four snack sized plastic bags to prepare a lunch five days a week for one child, costing approximately $60.00 per year. From kindergarten through 8th grade, consumers can save more than $700 per child and save over 9000 plastic bags from going into the landfills.

The reusable lunch box fits easily inside a favorite insulated or cloth lunch carrier to help food stay fresh while out in the summer heat. The two-level design offers three divided compartments on the first level and a sandwich/entrée compartment on the top. The compartments are perfectly sized for portion control and help reinforce the importance of healthy eating. The top sandwich section offers a rubber gasket making it leak-resistant to spillage. Not only is the product dishwasher and microwave safe, but it has already received rave reviews from consumers for its durability, performance and functionality.

The New Generation Lunch Box, which is being sold for $16.85 at www.BrightBin.com and at select retailers nationwide, is available in two colors, including transparent Blueberry Blue and transparent Raspberry Red.

For more information or to purchase The New Generation Lunch Box, and all other themed insulated lunch bags visit http://www.BrightBin.com.

About BrightBin, LLC
BrightBin, the manufacturer of The New Generation Lunch Box™, launched in 2010 as the premier waste-free, eco-friendly, non-toxic lunch box that has redefined the lunch box category. Founded by Stephanie Stiller, a mother of three and former teacher, BrightBin is a money- and time-saving solution to packing a traditional lunch without the use of plastic bags, which are known to negatively impact the environment. BrightBin’s products include The New Generation Lunch Box in both red and blue. BrightBin is a privately held company based in Chicago. For more information, visit http://www.BrightBin.com, follow BrightBin’s Twitter stream or their Facebook page.